Stoke City are to offer their supporters free coach travel to all of their Premier League games in the 2013-14 season, the Club has announced today.
It is believed to be the first time any side in England’s top four divisions has undertaken such a bold initiative for an entire campaign. Coaches will leave from Stoke’s Britannia Stadium for all 19 of the Potters’ top flight matches, starting with their Premier League curtain raiser against Liverpool at Anfield on Saturday 17th August.
Stoke is introducing the initiative on the back of the increase in their income delivered by the new TV deals, in a bid to try and ease the financial burden on fans who follow City on their travels.
Stoke City Chief Executive Tony Scholes said:
“As a Club we are conscious that following football can be an expensive business, especially at a time when so many people are feeling the squeeze financially.
“We work hard to try and provide our supporters with value for money which is why we have not increased our ticket prices since being promoted to the Premier League in 2008.
“However, we realise how expensive following the Club away from home can be for supporters and we’re delighted to be able to offer free coach travel and hope it encourages more of them to give us their fantastic backing away from home.”